GRANT CARDONE AUTOMOTIVE SALES TRAINING
Dude, you blew that call.
If you’re using Call ReVu, Mystery Shoppers, Who’s Calling, or Call Tracking then you know your sales people are blowing calls.
The question is: What are you doing about it?
Guy calls up and says how much money down
Man you fell apart right there okay
You gotta be ready.
“I don’t know” is what you said, that killed ya.
or you said “he it needs two grand down, it’s in the paper,” that killed you.
CLICK, “I don’t have two grand down.”
It got you into trouble because you’re not ready.
You gotta be ready.
Guy says, “How much money do I need to put down.”
What would I do?
I’d say, “Sir half of our customers who buy that car don’t put any money down, let me ask you, why would you want to put money down on that vehicle?”
Customer: “Well I don’t want to.”
See, now I got a hook.
I got transitions
I don’t answer questions without transitions
You missed transitions and your trying to just be nice or you’re not enthusiastic about this caller, that could be it.
Which one is it?
1. You answered wrong
2. You gave too much information
3. You’re not enthusiastic
Come on, be honest with yourself.
If you’re not enthusiastic, you’re not going to get them enthusiastic
“Sir, why would you want to put money down, half our customers don’t put money down on that vehicle, why would you want to put money down?”
Customer: “I don’t want to put money down.”
“Excellent, you called the right place sir, I’m the guy.”
You sick of being positive? Quit this job. Go to the next one and be negative, you’re going to have trouble there to.
Wake up. Let’s get some money made.
You can use supervisors in this call
You can use hopes of no money down
You can use switch cars
You can use your other inventory.
You could use a lease to solve the problem.
A great hook; “Hey let me show you how to keep your payments the same.”
Down payment’s not about down payment, it’s about monthly payment.
This buyer’s probably upside down anyway, that’s not going to be your real problem.
Down payment or monthly’s aren’t going to be your real problem.
The real problem’s going to be you didn’t pay me enough for my trade.
Don’t worry about all that.
1. Get an appointment.
2. Get them to fall in love.
3. Sell the car.
CARDONE INTRODUCES CALL CORRECTION, AUTOMOTIVE SALES TRAINING
“With most car and truck buyers now spending more time on internet and third party sites to assist them in shopping to buy a car, auto dealerships need specialize training for internet savvy buyers and incoming calls,” said, Grant Cardone, CEO, Cardone Training Technologies, Inc.
A recent Polk and AutoTrader article revealed that a majority of buyers mentioned the internet as the most influential source in making a purchase decision. Below are facts supporting this:
- 71% of all buyers used the internet
- 67% said the internet was extremely helpful
- 97% stated that social media did not influence their decision
- 60% of the total time spent on buying a new car was spent on the net
Some interesting statistics noted by Call Revu in handling phone calls:
- 35% average drop rate
- 20% of sales and service callers never reach an agent
- 22% of sales and service callers never learn the agent’s name
- 68% of callers are not asked for contact information
- 64% never asked to set an appointment
“It is not enough to merely train people to handle the phones and internet, the dealer must also provide correction when the call or internet lead is incorrectly handled,” – Grant Cardone. “Like a professional sports team reviews video highlight of the game to improve performance, we created a platform where called Call Correction™ whereby I am able to correct the sales agent in real time on what they can do differently in the future to increase their skills.”
This program has never been done before and the platform used is a multi-million dollar website that has full tracking and reporting for accountability. “The average dealer spends in excess of $400 per car sold just to get the phone to ring so correcting people in real time is key”, Justin LeVrier Director of Cardone On Demand.
Companies like Who’s Calling, Call Tracking and Call Revu are already listening in on calls, now automobile dealers have a solution to correct the problems and take instant action to do something about it.
Call my office for a zero cost look at how.
1-800-368-5771